/ A field guide for AI

How to use AI without burning money on the hype

How to use AI in your business without burning money on the hype. Read every chapter free on the web, or download the full A4 edition to print or save as PDF.

Twelve chapters

01Why everyone's talking about AI, and most are wasting moneyThe shift is real. So is the waste.
02What AI actually is, in plain termsThe honest model every practical rule falls out of.
03The anatomy of an AI task that paysMessy in, checkable out, real volume, cheap wrongness.
04Choosing the right tool, at the right tierThree doors, wildly different prices, one buying method.
05The use-case libraryWhat AI is genuinely good at, and what rules do better.
06Running it day to dayBriefing, library, gates, measurement: the daily craft.
07Keeping it safe, private and legalYour customers' information and your name are in the room.
08AI that answers: chat and voice agentsDone well, the end of the missed enquiry. Done badly, your brand live and unsupervised.
09Connecting AI to your systemsWhere the meter runs with nobody at the keyboard.
10Growing it over timeOne proven rung at a time while the hype cycle churns past.
11The prompt packThe daily craft of chapter six, packed into briefings you can copy.
12Glossary, and who to callPlain meanings, plus who to talk to when you are ready.