/CASE STUDY

Results You Can
Verify

No testimonials. Just data. Here's what happened when we rebuilt Group 7 Security's system.

CLIENT: Group 7 Security
INDUSTRY
Commercial Security
SCOPE
Pillar 1: Websites & E-commerce

The Brief

They were losing deals to competitors not because they were worse at their job, but because their digital presence and tracking were broken. The goal was to stop the friction and rebuild the foundation.

/ THE PROBLEM

The Old System

CRITICAL ERROR
Load Time
4.2 seconds

Google says anything over 3 seconds loses half your mobile visitors. They were losing leads before the page even loaded.

Impact:Lost contracts.
CRITICAL ERROR
Sydney Ranking
Near Zero

The .com domain had no location signals. Google thought they were an American company, not a Sydney business.

Impact:Invisible market.
CRITICAL ERROR
Trust Score
Template

A company protecting $3.2B in assets. A website that looked like a weekend project. First impressions were killing them.

Impact:Failed due diligence.
CRITICAL ERROR
Attribution
0%

Enquiries went to a generic inbox. No tracking. No automation. They had no idea which marketing was working.

Impact:Marketing blindness.
/ THE SOLUTION

The New Standard

Domain Migration

Migrated to .com.au with proper redirects.

THE LOGIC

Google now knows this is an Australian business. Essential for local search.

Performance Architecture

Custom-built. No WordPress bloat.

THE LOGIC

Page weight dropped 89%. Load time went from 4.2 seconds to 0.4 seconds.

Local SEO Schema

Added Sydney location tags throughout.

THE LOGIC

Google now knows exactly where they operate. Local searches find them.

Lead Intelligence

Smart forms with source tracking.

THE LOGIC

They now know exactly which marketing generates enquiries.

/ THE RESULTS

The Evidence

PageSpeed Score
0/100
Top 5% of websites
Load Time
0s
Was 4.2s. Now 0.4s.
Lead Attribution
0%
Every enquiry tracked
Sydney Visibility
Page0
Ranking for Sydney searches
Core Web Vitals
0%
All Google speed tests passed
Page Weight
-0%
Site is 89% lighter
> Audited old site... [4.2s load, 42/100 PageSpeed]
> Migrated domain: .com → .com.au... [DONE]
> Rebuilt site from scratch... [DONE]
> Added Sydney location tags... [DONE]
> Compressed images: 8.2MB → 0.9MB... [89% SMALLER]
> Enabled fast global delivery... [DONE]
> Final PageSpeed score... [94/100]
> Load time: 4.2s → 0.4s... [10x FASTER]
> Launched... [LIVE]
> Status: COMPLETE
/ VISUAL EVIDENCE

The Proof

NEW STANDARD
LEGACY SITE
LEGACY SITE
NEW STANDARD
/ YOUR TURN

Want Results Like This?

Group 7 Security went from invisible to indexed. From slow to instant. If your system is holding you back, let's fix it.