/ A field guide for business owners

How modern business websites actually work

How websites really work now, and why the businesses that adapt pull ahead. Read every chapter free on the web, or download the full A4 edition to print or save as PDF.

Twelve chapters

01Why your business website existsThe way websites get built, and what a website is even for, has just changed. Most businesses have not caught up.
02What you own, and what keeps it safeMost owners assume they own their website. Plenty find out too late that they do not.
03The anatomy of a page that convertsEvery page that brings in business shares the same shape. Once you see it, you cannot unsee it.
04The pages your website needsA lead-generation site is lean. Every page earns its place, or it goes.
05Your website featuresYour website is built from small machines. Each one has a job to do.
06Running your website day to dayA website that works is a website that gets used. Here is the handful of things worth doing well.
07Keeping your website healthy, legal and fastMost of what keeps a site safe and quick happens out of sight. Here is what it takes.
08Getting found, on search and AIA great website is worth nothing if nobody sees it. This is how the right people arrive.
09Your website as the hubA properly built website is not an island. It is the centre your whole business runs through.
10Growing your website over timeA website is never built complete. It grows, in a sensible order, as the business grows.
11Using AI to run your content fasterThe slowest part of running a website just got quick. Here is how to use it without getting burned.
12A plain-English website glossaryThe plain meaning of every term in this book, and a note on getting help when you want it.